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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts.

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

A reminder email is designed to get prospects or customers to engage or take action, often after failing to do so after repeated requests. Even an email sent first thing Eastern Standard Time means that it may arrive in the wee hours of the morning for West Coast prospects. Aim for 9:30 to 10:30 a.m.

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

Clawbacks have been widely used as part of employment contracts across many industries, particularly since the financial crash of 2008, as a means to protect a business against fraudulent activity. And, even if the contracts themselves adhere to these regulations, a single miscalculation or accounting error can put a company at risk.