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The Secret of Successful Account-Based Selling? Going After the Big Fish

Salesforce

Marketing is usually the first touchpoint; through targeted campaigns, prospective buyers are pulled in via digital ads, physical promotions, webinars, and other marketing materials. Show prospects that you understand their needs and preferences to help you build trust, forge strong relationships, and land new accounts.

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How to Send a Compelling Reminder Email (with Examples and Templates)

Salesforce

When you send a reminder email to an event that is not fit for the customer, you could lose their trust. This starts from a place of connection and trust, which makes it easier for the recipient to engage with the rest of the email. Example: “ Thanks for registering for our one-hour [webinar title] at [X time/date].

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How to Use Clawback Clauses in Your Sales Compensation Strategy

Salesforce

Clawbacks have been widely used as part of employment contracts across many industries, particularly since the financial crash of 2008, as a means to protect a business against fraudulent activity. And, even if the contracts themselves adhere to these regulations, a single miscalculation or accounting error can put a company at risk.