How to Use UX Research to Create Smarter A/B Test Variations
ConversionXL
SEPTEMBER 9, 2016
Plus, the Internet is full of “How We Increased Conversions by 1,000% with 1 Simple Change” style articles. Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Through qualitative and quantitative conversion research, you’ve found some issues with your site.
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