How to Use UX Research to Create Smarter A/B Test Variations
ConversionXL
SEPTEMBER 9, 2016
Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The best way to identify and mitigate these flaws is via UX research. The result?
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