ConversionXL

SEPTEMBER 9, 2016

A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.

A/B testing 59

A/B testing UX Objectives and Key Results X-functional 59

ConversionXL

AUGUST 31, 2017

Finding a proper A/B testing tool isn’t the problem anymore. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. AB Tasty offers A/B testing, split testing, multivariate testing, and funnel testing capabilities.

A/B testing 129

A/B testing E-commerce X-functional UX 129

ConversionXL

FEBRUARY 3, 2022

These can include UX issues or concerns that aren’t addressed in copy.” [via In his course on Growth Mindset (part of CXL’s Growth Marketing Minidegree ), WeTheFuture.org founder John McBride describes three key components of a successful growth marketer: 1. The result? via Observer ]. Image source. Acquisition.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

AUGUST 4, 2020

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Get experiment results to share with the company.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

MARCH 25, 2016

click the B to bold your text, click the eraser to remove what you’ve highlighted), and in copy to bring benefits / features to life (e.g. In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. ” (via UX Myths).

UX 90

UX A/B testing Objectives and Key Results X-functional 90

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Day two was all about optimization / testing strategies and processes. You may have one observation and then multiple inferences, which would result in multiple design options. Show the process, not just the result. Identify key segments of users to target.

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86