How to Use UX Research to Create Smarter A/B Test Variations
ConversionXL
SEPTEMBER 9, 2016
A/B testing is common practice and it can be a powerful optimization strategy when it’s used properly. Unfortunately, there are experimentation flaws associated with A/B testing as well. Unfortunately, there are experimentation flaws associated with A/B testing as well. Where A/B Tests Are Going Wrong.
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