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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

selling over 400,000 eBikes in the last four years. Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4).

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Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Unique selling proposition. Google consistently focuses on their usersexperiences as part of their business model. Because users prefer faster-loading websites, fast websites notoriously outperform their slower competitors in Google Search. And users like to click on search results of brands they know and trust.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

Chicago Lewis explains her distaste for SEO because “the practice seems to have successfully destroyed the illusion that the internet was ever about anything other than selling stuff.” But SEOs are in the business of helping companies sell things, right? But that complaint is much larger in scope than search engine optimization.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

An adjective used to describe companies that sell to other businesses. An adjective used to describe companies that sell directly to consumers. 15) Clickthrough Rate (CTR). Behavior-based marketing automation refers to a system that triggers emails and other communication based on user activity on and off your site.