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Focusing on customer service can greatly increase your resell, cross-sell, and up-sell opportunities. In fact, the Harvard Business Review even found that “when MBNA America, a Delaware-based credit card company, cut its 10% defection rate in half, profits rose a whopping 125%.”
You decide to go for it… This is what account-based selling (ABS) is like. Read on to learn how to grow your business with account-based selling. What you’ll learn: What is account-based selling? Watch the demo What is account-based selling?
You can do this by cold calling , creating a referral program , or via good old-fashioned networking. Instead, think about upselling or cross-selling. Instead of focusing on just selling a product or service, think of yourself as a problem solver who can alleviate challenges in your customers’ lives.
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