Sales Hacker

JUNE 14, 2021

Drive internal discussions and create a consensus in favor of an e-commerce firm. ABM Example 2: How an e-commerce firm used ABM to drive a buying consensus with a “stuck” manufacturer. An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin.

GTM 81

GTM E-commerce B2B Profit margin 81

Highspot

OCTOBER 23, 2023

This cross-departmental collaboration ensures all team members align with the product launch and company goals. Seamless collaboration among teams ensures that the product’s introduction to the market is smooth and covers all angles from promotion to post-purchase support. It requires effort from various departments.

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

OCTOBER 7, 2021

Lori speaks, writes, coaches and trains company leaders on ways to find, recruit, retain, and promote more women in sales and helps women become part of the best profession – B2B sales. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Time to take notes. Anita Nielsen.

Sales 130

Sales Start-ups Up-sell Cross-sell 130

ConversionXL

JULY 11, 2016

Stop selling the way you want to sell, sell the way people want to buy. They’re best used when: You have very limited test period (holiday/promotion). The winner may not be applicable anyway (after the promotional period), so learning isn’t as valuable as just exploiting the winning variant.

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79