Remove Cross-sell Remove Electricity Remove Hospitality Remove Networking
article thumbnail

Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

My first job out of school was with L90, one of the early online ad networks. Over the next four years, I sat in the same office but our company was acquired three times -- first by Excite Network, then Ask Jeeves, then IAC. The bag of stuff that I had to sell kept getting bigger. "By My first job was selling Honda cars.

article thumbnail

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Localized, where the entire buying process happens within a small—sometimes offline—network. By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. It created powerful network effects.

Niche 133