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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

By shifting the focus away from basic educational content and toward high-level inspirational concepts, Zuora inspired the elite and discerning audience it intended to sell to—CEOs, founders, and executives. Electrical components might be an integral part of guitar amplifiers. It created powerful network effects.

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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

The bag of stuff that I had to sell kept getting bigger. "By By the end of my run there, search had starting taking off and I was selling a bunch of it to advertisers and agencies. I also had a wonderful boss who taught me how to communicate and present to an executive-level audience and I''m still grateful for that training.