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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. This one states, “Your taxes help pay for schools, hospitals, and the police.”.

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Meet the People Building the TV Controlled by Your Brain

Hubspot

At the center of Project Pontis is a physical prototype pictured below, which records electrical activity from the brain that the technology uses as signals that could indicate the user's intent. After that, the plan is to test the technology in hospitals and specialized institutions throughout Switzerland.

Meeting 68
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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

They loaded up on social proof, showcasing how other hospitality businesses had solved the same problems by switching to their brand of flooring, highlighting the testimonials and cost savings that resulted. Electrical components might be an integral part of guitar amplifiers. Target related keywords and siphon off relevant prospects.

Niche 133
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PODCAST 132: The Internal Game: Coaching Your Way to Success in Sales with John Mark Shaw

Sales Hacker

Coaching lessons learned from 25 years in hospitality [4:57]. I was a restaurateur for 25 years, and that culminated in my co-founding and building a $30 million business, Hill Country Hospitality. Coaching lessons learned from 25 years in hospitality [4:57]. Subscribe to the Sales Hacker Podcast. We’re on iTunes.

Gaming 69
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Make it. Move it. Sell it. — Episode #4

Spiro Technologies

And in talking to a lot of distributors, the notion of staying present with people who are potentially ordering products is really important, but of course, the sales team can’t be with everybody, as you said. There’s no question that being present and top of mind from a customer-facing perspective is really important for us.

Sell 52
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How to Build a Product Launch Strategy

ConversionXL

When Airbnb entered the hospitality industry, they needed to showcase their benefits to two distinct groups: travelers who needed a place to stay, and hosts who wanted to rent their homes or property. The model was introduced in 2012, back when there was still low consumer awareness around electric cars.

Launch 96
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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

I also had a wonderful boss who taught me how to communicate and present to an executive-level audience and I''m still grateful for that training. First Job: Application Engineer at Philadelphia Electric Company. "My My first job out of college was as an application engineer for Philadelphia Electric Company, now known as PECO.