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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Localized, where the entire buying process happens within a small—sometimes offline—network. It created powerful network effects. They loaded up on social proof, showcasing how other hospitality businesses had solved the same problems by switching to their brand of flooring, highlighting the testimonials and cost savings that resulted.

Niche 133
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Make it. Move it. Sell it. — Episode #4

Spiro Technologies

And in talking to a lot of distributors, the notion of staying present with people who are potentially ordering products is really important, but of course, the sales team can’t be with everybody, as you said. There’s no question that being present and top of mind from a customer-facing perspective is really important for us.

Sell 52
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Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs

Hubspot

My first job out of school was with L90, one of the early online ad networks. Over the next four years, I sat in the same office but our company was acquired three times -- first by Excite Network, then Ask Jeeves, then IAC. First Job: Application Engineer at Philadelphia Electric Company. "My 1) Aaron Goldman , CMO at Kenshoo.

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The Ultimate Guide to the Internet of Things (IoT)

Hubspot

Hospitals are already able to remotely monitor their patients’ health and collect data using connected medical devices like insulin pumps and heart monitors. Within hospitals themselves, connected devices help staff more efficiently manage resources and space. In some cases, that can literally save a life. For Customers.

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7 Industries You Wouldn't Expect to Be Creative on Pinterest (But Are)

Hubspot

If you ask marketers outside of the ecommerce world , Pinterest still has a lot of work to do to prove itself as a viable social media network. Well being a part of a "boring" industry doesn't have to limit your participation on visual social networks. Another hospital rocking it on Pinterest is Ohio's Dayton Children's Hospital.