Remove Electricity Remove Hospitality Remove Presentation Remove Trust
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10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)

ConversionXL

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. Intuition, risk, and the formation of online trust”. Read the full study here. Study details.

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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

They loaded up on social proof, showcasing how other hospitality businesses had solved the same problems by switching to their brand of flooring, highlighting the testimonials and cost savings that resulted. Electrical components might be an integral part of guitar amplifiers. Target related keywords and siphon off relevant prospects.

Niche 133
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Make it. Move it. Sell it. — Episode #4

Spiro Technologies

And in talking to a lot of distributors, the notion of staying present with people who are potentially ordering products is really important, but of course, the sales team can’t be with everybody, as you said. There’s no question that being present and top of mind from a customer-facing perspective is really important for us.

Sell 52
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How to Build a Product Launch Strategy

ConversionXL

When Airbnb entered the hospitality industry, they needed to showcase their benefits to two distinct groups: travelers who needed a place to stay, and hosts who wanted to rent their homes or property. This familiarity engenders trust, which helps to build awareness and loyalty. Take Airbnb’s value proposition as an example.

Launch 96
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PODCAST 132: The Internal Game: Coaching Your Way to Success in Sales with John Mark Shaw

Sales Hacker

Coaching lessons learned from 25 years in hospitality [4:57]. It’s a leading RFP response software trusted by more than 800 high performing organizations across North America. I was a restaurateur for 25 years, and that culminated in my co-founding and building a $30 million business, Hill Country Hospitality.

Gaming 69