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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Thus, retention is gaining traction again as a strategic B2B marketing priority. Penetration marketing aims to maximize customer value by optimizing current-customer sales.

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What is Customer Obsession? Steps, Examples, & Importance

Salesforce

How to build a customer-obsessed culture in 7 steps Unleash growth now with the #1 CRM See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. From there you can automate account-based research within Sales Cloud, using built-in AI that pulls in relevant data from the web.

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Digital Sales Rooms: The Future of Sales

Highspot

Integration with CRM Systems The integration of digital sales rooms with sales tools like Customer Relationship Management (CRM) systems ensures that all interactions with prospects and customers are tracked, providing a 360-degree view of customer relationships.

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Sales velocity – a guide to what it is and how to calculate it, with formula and examples

PandaDoc

Pipeline velocity is a comprehensive metric that monitors four primary sales factors. Let’s look at the elements that make up the sales velocity definition. Number of opportunities Sales velocity opportunities do not equal the total number of leads. Why is sales velocity important?

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Snowflake, CrowdStike and SumoLogic: “How to Leverage the Cloud Giants to Scale to 100 Million ARR and Beyond”

SaaStr

If you would like to find out more about the guests, you can follow us on Twitter here: Jason Lemkin. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Colleen Kapase.

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The Breakthrough Guide to a B2B Sales Process

criteria for success

A sales process is to selling as a recipe is to a cake. Without the proper steps in a particular and strategic order, you will fail at both selling and baking a cake. Had I not followed a recipe, I would have been left scratching my head and guessing what actually went wrong with my cookies. Sales Management.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. A war analogy.