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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. McDonald’s phrase “Fries with that?”

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Sales Vs Selling – What’s The Difference?

The 5% Institute

In the world of business, the terms “sales” and “selling” are often used interchangeably. So what is sales vs selling? While they are closely related, understanding the difference between sales and selling can have a profound impact on the success of your business. What is Sales?

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How to Close a Sales Deal: 7 Effective Techniques

Lead Fuze

They’ll get back up and keep going with the intention of succeeding soon thereafter. Negative comments can drag down the success of a sale, so it’s important to eliminate them. They believe in what they sell. One way to close a sale is by using the soft close. Know how to close a sales deal and.

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What is Customer Obsession? Steps, Examples, & Importance

Salesforce

How to build a customer-obsessed culture in 7 steps Unleash growth now with the #1 CRM See how Sales Cloud speeds up the sales cycle with data and AI, making you more efficient at every step. From there you can automate account-based research within Sales Cloud, using built-in AI that pulls in relevant data from the web.

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What Is A Sales Process? Our Detailed Guide

The 5% Institute

What is a sales process, and why is it important? Whether you’re selling products or services, having an effective sales process in place is crucial for driving revenue and achieving business growth. It encompasses everything from prospecting and lead generation to follow-up and after-sales service.

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Top LinkedIn profile tips: Boost your professional presence

PandaDoc

Your LinkedIn profile is where you sell yourself to other professionals and prospects. It’s another channel to sell your message to prospects. Use this space to write a summary selling your unique skills and experience to industry leaders, peers, and prospects. You can choose up to 50 skills on LinkedIn.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. A war analogy.