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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. They have also been trained in concepts like customer management, LTV and the financial value of loyalty. It didn’t even make the Sagefrog priority list in 2022.)

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The Ultimate Guide to a Career in Sales

Hubspot

Sales seems like a fast-paced, hardball kind of career. But it's also about relationships, follow-through, communication, analytics, and patience. What's a typical sales career path? How do you get started in sales? Is the sales job market strong enough to support a career? Account Manager.

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Top LinkedIn profile tips: Boost your professional presence

PandaDoc

It’s a space where freelancers, content creators, salespeople, marketers, managers, and executives can reach out to one another and network. Your LinkedIn profile is where you sell yourself to other professionals and prospects. It’s another channel to sell your message to prospects. You can choose up to 50 skills on LinkedIn.

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Which Type of Sales Job Is Right for You?

Hubspot

What to Look for in a Sales Job. Before you can analyze a sales job, you need to know what to look for. Take the following five points into consideration. Chances are, you’ll need to start as a business development rep and work your way to an account executive position. Jobs in sales: Sales development rep (SDR).

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. A war analogy.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. We’re often encouraged to hide, toughen up, and bury our emotions. In the Sales Hacker video series Aha Moments , I asked 10 women: “What is one ‘aha moment’ you’ve had in your sales career?”. Your sales career project has ups and downs. Anita Nielsen.

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7 Steps to Building a Successful Channel Partner Program

ConversionXL

With the buyer’s journey becoming digital, partners are increasingly offering a mix of services that cross cloud platforms and apps. Are their clients matching up with ours? Chris Neumann, CROmetrics: Chris Neumann: “You need to make sure the partners are able to use the product for free so they know what they have to sell.