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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Support on pipeline movement. Stuck trying to engage a prospect?

GTM 95
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Digital Sales Rooms: The Future of Sales

Highspot

Integration with CRM Systems The integration of digital sales rooms with sales tools like Customer Relationship Management (CRM) systems ensures that all interactions with prospects and customers are tracked, providing a 360-degree view of customer relationships. Categorize content in a way that’s intuitive for your salesforce.

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What is a sales pipeline — and how can you build and optimize yours?

PandaDoc

Imagine you’re playing a video game where your goal is to guide a character through different levels until they reach the final stage. A sales pipeline is a roadmap that shows the customer journey from the moment they first hear about your product or service until after they buy it, similar to — but not exactly the same as — a sales funnel.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Women in sales often have a polarizing experience. We’re often encouraged to hide, toughen up, and bury our emotions. Your sales career project has ups and downs. Every industry needs sales so the education you receive working in this role can be immense. The expectation is that we can “do it all.”

Sales 130
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Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

A freemium or free-trial approach impacts the micro-conversion of an unpaid product sign-up. Will you still need sales support for some enterprise accounts? With freemium, it’s relevant only if a company bumps up against a freemium limit and must upgrade to premium or migrate to another product. Cross-sells.

Customers 119
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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

In the 1980s, decades before Steve Jobs launched the game-changing iPhone, he led one of Apple’s biggest flops: the Apple Lisa computer. Distribution: Through what mediums will you sell the product or service? These people make up what is called the "buying center." First up is the attract phase. Take Apple, for example.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

If you enjoy what you read and would like to receive a very occasional, hand-crafted update from me into your inbox, feel free to sign up below. Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. A war analogy.