Martech

DECEMBER 26, 2023

To scale their value, suppliers must segment partners by type, understand the differing needs and interests of each partner category, and provide the marketing support services they need. This approach allows for a smooth sales process for the customer, and generates cross-sell and upsell opportunities for partners.

B2B 109

B2B Cross-sell Hospitality GTM 109

SaaStr

JULY 17, 2020

But that’s more the exception than the rull of the go to market for many companies. And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things. People are buying and selling houses. Look at Model T sales or something.

E-commerce 69

E-commerce Retail Real Estate Growth 69

SaaStr

AUGUST 12, 2020

Lara Caimi: And then phase three, which is where I came in, which is when we were transitioning into that phase with John was going from a billion to a multibillion dollar company. When I have studied companies that scale, a lot of what slows companies down is not having a good go to market engine or not having a good product.

Customers 69

Customers Strategize Start-ups Growth 69

SaaStr

AUGUST 19, 2020

We shut down something called the Evernote market which was selling physical goods, sunset some nice products like Evernote food which had nice followings, but I felt were distracting from the larger priorities. So if you haven’t experimented with an ROI calculator in your go-to-market motion, I’d highly encourage it.

E-commerce 100

E-commerce Price Start-ups Growth 100

SaaStr

JULY 15, 2020

But that’s more the exception than the role of the go to market for many companies. And so obviously the people that need consumers to spend money for their revenue and then their contribution margin just had no shot of selling things, look at model T-shirts or something. People are buying and selling houses.

X-functional 60

X-functional E-commerce Growth Retail 60

SaaStr

MAY 27, 2020

So you might have some companies that are in travel or transportation or hospitality that have literally called you and say, I can’t pay my bills. As one of my mentors used to say, in a strong market, even turkeys can fly. So they’d rather sell in a secondary at a loss to get rid of unfunded liabilities.

Finance 76

Finance Government Price Contract 76