Remove Cross-sell Remove Hospitality Remove Relationship Management
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16 marketing automation platforms your organization should consider

Martech

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. This includes cross-channel, multi-touch and multi-wave campaigns. It is currently backed by Centerbridge Partners and employs 900 people.

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How unifying customer profiles is paying off for this iconic travel brand

Martech

Xanterra Travel Company owns an extremely unique and diverse collection of travel and hospitality brands that all share a common mission — to provide travelers with unforgettable experiences. Xanterra manages concessions at many well-known national parks and destinations including Glacier National Park, The Grand Canyon, and Mount Rushmore.

Territory 107
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Lead Scoring: How to Find the Best Prospects in 4 Steps

Salesforce

For example, let’s say a sales rep for a medical software company has 100 leads in hospitals and they randomly go after all of them. With lead scoring, the same sales rep can rank the hospitals and narrow them down to the best 10 by using criteria to determine the most promising leads. The process quickly becomes time-consuming.

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What Does Salesforce Do?

Salesforce

Salesforce creates and supports customer relationship management (CRM) software that helps break down the technology silos between departments to give companies a complete view of their customer everywhere they interact with your brand. 3:18] Do more, sell more, and spot more demand. How does Salesforce work?

B2C 98