Gong.io

DECEMBER 14, 2022

It’s not hard to set sales objectives. A great sales objective doesn’t just give your team direction or motivate them to sell more — it also improves a portion of your sales funnel and keeps the company moving forward. . Setting these kinds of sales objectives can be hard, especially when you do it for the first time.

Objectives and Key Results 62

Objectives and Key Results Quota Profit margin Cold Call 62

ConversionXL

JUNE 16, 2022

This helps players achieve objectives consistently, even when team members change. Marketing playbooks work the same. What’s inside will differ depending on the channel or marketing campaign. Marketing strategy should detail: Goals and objectives. Where your product or service fits into the market.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Highspot

FEBRUARY 25, 2024

Shifting Customer Expectations Digitized selling has changed customer-business interactions. As a result, data silos emerge. Failing to keep pace can impact the sales cycle, resulting in missed opportunities and competitive losses. Sales reps can spend more time selling and less time searching for and entering data.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Sales Strategize 52

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. The trial will last 10 weeks and include testimonies from key figures like Alphabet and Google CEO Sundar Pichai.

Trust 80

Trust Objectives and Key Results Engineering Negotiate 80

ConversionXL

OCTOBER 14, 2021

In this article, we’ll share key brand tracking metrics and methods for how to measure and optimize your success. Key brand tracking metrics. Unlike conversion rate formulas that produce statistically significant results, the ROI of brand awareness is less obvious and quantifiable. Market share.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

The Lost Book of Sales

JULY 12, 2021

Starting to cross the chasm. How does the "D-Day" strategy help companies cross the chasm? Being sales vs. market driven when crossing the chasm. Launching the invasion. In both cases, the reason we have separate markets is that the customers could not have referenced each other. A war analogy.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Gong.io

FEBRUARY 9, 2019

Objection Handling 6. They’re split into sections from discovery call tips , to product demos , to objection handling , and more. When you make a call, here’s a key sales technique: State your full name and company name upfront. Cold calling isn’t about discovery – it’s about selling the meeting. Quick Links 1.

Technique 133

Technique Cold Call Objectives and Key Results Objection handling 133