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The B2B case for retention marketing: 7 key tactics

Martech

B2B retention marketing finally has its day For as long as I’ve been in B2B marketing (don’t ask), lead generation and new-account acquisition have been the top priority for marketers. Year after year, survey after survey, leads were number one. Cross-selling : Offering customers related or complementary products.

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Sales Velocity: The Complete Guide to Growing Revenue Faster

Veloxy

Lead Generation The quality and quantity of leads generated play a vital role. Effective lead generation strategies and targeted marketing efforts can increase the number of opportunities in your pipeline, providing a larger pool of potential deals to work with. Learn more about sales enablement.

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What Is Business Development?

The 5% Institute

Business development teams focus on nurturing existing customer relationships, enhancing customer experience, and identifying opportunities for upselling and cross-selling. Customer Relationship Management (CRM) Maintaining strong relationships with customers is crucial for long-term success.

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Sales Mapping – Optimise Success

The 5% Institute

With a visual representation of territories and customer locations, sales teams can work together to identify cross-selling opportunities, share best practices, and coordinate efforts more efficiently. Collaborate on defining target markets, messaging strategies, and lead generation efforts. Want To Close Sales Easier?

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Best-selling author of Embrace Your Edge, Hang is a global speaker on sales, leadership, and diversity & inclusion in the workplace. Anita Nielsen.

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