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The B2B case for retention marketing: 7 key tactics

Martech

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Distribution: Through what mediums will you sell the product or service? Members include a sales manager, field reps, sales engineers, a sales development representative (SDR) team, and sales operations. The Channel Model Lastly, in the channel model , an outside agency or partner sells your product for you.

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Which Type of Sales Job Is Right for You?

Hubspot

On the other hand, if you go into manufacturing sales, you’ll probably be responsible for handling deals from start to finish. This is to say: The industry you work in will determine the type of sales roles open to you, and vice versa. It’s also harder to learn selling fundamentals when you’re operating solo or in a small team.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

After spending a couple of years in a sales role, that knowledge will assist you throughout your life in business and elsewhere. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Anita Nielsen.

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5 Myths That Stop SaaS Companies from Moving Upmarket with Dropbox (Video + Transcript)

SaaStr

In almost any other industry, whether it is healthcare or consumer or manufacturing, 20% growth is phenomenal. When organizations actually go from starting up to selling to SMBs and going up market, the pool up market is undeniable. You’re trying to figure out how to sell to them. Why is that the case? The first one.