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What Is Product-Led Sales? The Ultimate Guide

Salesforce

Product-led sales is a sales strategy where users experience and engage with a product first often through a free trial or freemium model before sales teams leverage usage data to drive conversions and expansions. Fewer touchpoints to conversion imply that the product is able to sell itself, reducing reliance on heavy sales efforts.

Product 86
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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

I’m on a boat in Rhode Island. Nick Mehta: On a boat in Rhode Island and then our second guest Jay Snyder, who just recently took over as Chief Customer Officer of New Relic, publicly traded SaaS company. There wasn’t something for entrepreneurs to just start an online store and then go sell things.

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