13 Essential Digital Marketing Metrics & KPIs to Measure Performance
ConversionXL
NOVEMBER 22, 2022
In short, a KPI can be made up of multiple metrics, but not all metrics are KPIs. High referral traffic is an indication of strong affiliate links or media coverage. When doing so, pay attention to the make up of your audience. The formula for this is: Total engagement / total followers x 100% = Engagement rate.
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