Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

FEBRUARY 11, 2016

While some platforms (ahem, Facebook) already have advanced targeting options, others are focused on quickly catching up. Earlier this week, I wrote an article on mobile UX optimization. You don’t want to optimize for CTR or conversion rate. With exact match, you’ll end up with long keyword lists.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Search Engine Land

OCTOBER 19, 2023

I expect more will follow what we’re doing at my agency when they generate content for their clients as the knowledge of the approach becomes more commonplace. It’s like sending someone out to pick up a gourmet cheesesteak from Barclay Prime, and they come back with a veggie sandwich from Subway – not what you asked for.

CTR 144

CTR Follow-up Engineering Presentation 144

ConversionXL

NOVEMBER 22, 2022

In short, a KPI can be made up of multiple metrics, but not all metrics are KPIs. When doing so, pay attention to the make up of your audience. An engaged session is logged when a visitor completes one or more of the following: Views a page for 10 seconds or longer; Views more than one page; Triggers a conversion event (e.g.,

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

JULY 22, 2021

Neglect them, and you run the risk of pages not showing up in SERPs. User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. Set up canonical tags to point search engines at important pages.

User Experience 162

User Experience UX CTR Engineering 162

ConversionXL

MAY 29, 2014

When scanning, their eyes would spend a cumulative time on the following areas: The Logo – 6.5 Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Social Icons - 5.95

UX 113

UX User Experience Conversion A/B testing 113

ConversionXL

MAY 29, 2014

When scanning, their eyes would spend a cumulative time on the following areas: The Logo – 6.5 Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Social Icons - 5.95

UX 62

UX User Experience Conversion A/B testing 62

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

Engineering 128

Engineering Niche Promote Up-sell 128

ConversionXL

AUGUST 16, 2016

The biggest difference UX-wise? The goal for your video might be to drive sales, get more email sign-ups, or simply lead your visitor to the next step (or page) in your marketing funnel. This study by Distilled looked at nearly 100 businesses’ YouTube channels and found that they had an average CTR of less than 1%. Auto-play.

CTR 78

CTR Objectives and Key Results UX Conversion 78

ConversionXL

JUNE 12, 2014

Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. Don’t hesitate to have your moderator follow up on copy. How Microcopy Can Improve UX & Conversions. That being said…. hint: tweet this ). Good Microcopy Comes From Knowing Your User. Loading” pages.

Conversion 112

Conversion User Experience UX CTR 112

ConversionXL

JUNE 12, 2014

Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. Don’t hesitate to have your moderator follow up on copy. How Microcopy Can Improve UX & Conversions. That being said…. hint: tweet this ). Good Microcopy Comes From Knowing Your User. Loading” pages.

Conversion 105

Conversion User Experience UX CTR 105

ConversionXL

JUNE 12, 2014

Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. Don’t hesitate to have your moderator follow up on copy. How Microcopy Can Improve UX & Conversions. That being said…. hint: tweet this ). Good Microcopy Comes From Knowing Your User. Loading” pages.

Conversion 101

Conversion User Experience UX CTR 101

ConversionXL

JUNE 12, 2014

Bad microcopy might not break your user experience, but well crafted microcopy can make the UX noticeably better. Don’t hesitate to have your moderator follow up on copy. How Microcopy Can Improve UX & Conversions. That being said…. hint: tweet this ). Good Microcopy Comes From Knowing Your User. Loading” pages.

Conversion 84

Conversion User Experience UX CTR 84

Hubspot

JUNE 19, 2014

I usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. To calculate, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. CTR: Clickthrough Rate. FF: Follow Friday.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

ConversionXL

SEPTEMBER 24, 2020

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

CTR 111

CTR Technique Profit margin Follow-up 111

Hubspot

JUNE 26, 2018

Think of the following five categories as an outline for your email strategy. Before you come up with your campaign goals, gather some context. Create a Way for People to Sign Up. There’s nothing worse than signing up for a great offer only to be disappointed by the content that follows. Define Your Audience.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

MAY 22, 2014

What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. Upon inspecting the source code, visitors would find the following. Australian Air Force Banner.

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

AUGUST 11, 2014

Follow these steps, and I guarantee that your bounce rate will begin to fall. 3) Pour everything you’ve got in to UX. If you 1) know your user, and 2) give them what they want, and 3) have sick UX, then you could have successfully created a bounceable page. And so your bounce rate goes up, much to your chagrin.

UX 74

UX CTR Strategize Niche 74

Hubspot

MARCH 10, 2016

So, “bottoms up,” I suppose. 15) Clickthrough Rate (CTR). Serving up valuable content is important, but ensuring that it’s customized for the right audience is equally (if not more) important. Interactions like these tell you that your messages are resonating with your fans and followers. 8) Bottom of the Funnel.

Networking 78

Networking Non-Profits Engineering Follow-up 78

ConversionXL

APRIL 3, 2019

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. You can damage conversions, marketing, and your brand if you follow the wrong principles. Don’t get caught up in hacks. Did you consider a competitor ?

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114