Remove CTR Remove Follow-up Remove Price Remove UX
article thumbnail

How To Identify & Improve Crappy UX Issues

ConversionXL

When scanning, their eyes would spend a cumulative time on the following areas: The Logo – 6.5 Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Social Icons - 5.95

UX 113
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In short, a KPI can be made up of multiple metrics, but not all metrics are KPIs. When doing so, pay attention to the make up of your audience. An engaged session is logged when a visitor completes one or more of the following: Views a page for 10 seconds or longer; Views more than one page; Triggers a conversion event (e.g.,

CTR 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Traffic Acquisition Strategy: A Data-Driven Approach to Increase Site Traffic

ConversionXL

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

CTR 111
article thumbnail

How to Find & Fix Terrible UX On Your Site

ConversionXL

When scanning, their eyes would spend a cumulative time on the following areas: The Logo – 6.5 Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Social Icons - 5.95

UX 62
article thumbnail

The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Behavioral tracking methods through marketing automation follows a user’s path through your website and helps your marketing team understand prospects’ interests and where they are in the purchasing lifecycle. You can then customize follow-ups or outreach around those insights. 24/7 Customer Support.

B2B 124
article thumbnail

YouTube advertising: The ultimate guide

Search Engine Land

Ad format: YouTube offers various ad formats and each format has different pricing structures, so your budget should align with the chosen format. Cost-per-click (CPC) or Cost-per-thousand-impressions (CPM): Decide whether you want to pay for clicks (CPC) or impressions (CPM), as the pricing model you choose will impact your budget strategy.

article thumbnail

Should You Optimize for Micro-Conversions?

ConversionXL

Micro-conversions, depending on your business-type, could be any of the following: Viewing your “Request a Quote” page. Clicking the ‘View pricing’ link. According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. If you want higher conversion rate, just cut your prices in half!”