Remove A/B testing Remove CTR Remove Follow-up Remove UX
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Top 10 Most Read Articles of 2017

ConversionXL

In the hands of someone with an agenda, data can be weaponized to back up that viewpoint. What kind of improvement in CTR can we get from including review stars in search engine results, if any? 5 18 Top A/B Testing Tools Reviewed by CRO Experts. Finding a proper A/B testing tool isn’t the problem anymore.

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Should You Optimize for Micro-Conversions?

ConversionXL

Micro-conversions, depending on your business-type, could be any of the following: Viewing your “Request a Quote” page. According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. Visiting the checkout page.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In short, a KPI can be made up of multiple metrics, but not all metrics are KPIs. When doing so, pay attention to the make up of your audience. An engaged session is logged when a visitor completes one or more of the following: Views a page for 10 seconds or longer; Views more than one page; Triggers a conversion event (e.g.,

CTR 105
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How to Conduct a Technical SEO Audit

ConversionXL

Neglect them, and you run the risk of pages not showing up in SERPs. User experience (UX) tends to be thought of more as a design issue rather than an SEO one. More importantly from a UX perspective, however, it’s determined by page position. The technical elements of your website’s SEO are crucial to search performance.

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How To Identify & Improve Crappy UX Issues

ConversionXL

When scanning, their eyes would spend a cumulative time on the following areas: The Logo – 6.5 Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Social Icons - 5.95

UX 113
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How to Find & Fix Terrible UX On Your Site

ConversionXL

When scanning, their eyes would spend a cumulative time on the following areas: The Logo – 6.5 Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Social Icons - 5.95

UX 62
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The Ultimate Guide to Email Marketing

Hubspot

Think of the following five categories as an outline for your email strategy. Before you come up with your campaign goals, gather some context. Create a Way for People to Sign Up. There’s nothing worse than signing up for a great offer only to be disappointed by the content that follows. Define Your Audience.