ConversionXL

MAY 29, 2014

When scanning, their eyes would spend a cumulative time on the following areas: The Logo – 6.5 Taking a step back, there are of course a number of things that happen before the user ever lands on the website that lead to a seamless UX: The level of detail the company spent on understanding their market. Social Icons - 5.95

UX 62

UX User Experience Conversion A/B testing 62

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via Dropbox Basic account holders earned 500 MB of storage for each successful referral.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 21, 2017

What defines a “good” UX from a “bad’ UX, and what do the gradations look like between the two poles? The challenge comes in testing and measuring UX. That’s what this article is about: measuring and testing UX. They could be in-person or remote, but they are following the user as they go through the tasks.

User Experience 103

User Experience Conversion UX A/B testing 103

SaaStr

NOVEMBER 7, 2023

The belief is if your product doesn’t work fast, have all of the right features, or a great UX, the customer will bounce. Adam came up with the wildest idea he could think of for an app and used Anthropc, a large language model company, to help develop the idea. AI is now assisting with dialing, cold emailing, and follow-ups.

GTM 99

GTM UX Appointment Engineering 99

Search Engine Land

APRIL 14, 2023

Most site redesign fails involve the following: Noindexing the website. Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. For one, since incoming links to your content end up nowhere, you might lose that ranking push on Google.

UX 103

UX X-functional User Experience Technology 103

ConversionXL

NOVEMBER 17, 2022

For UX analysis: Hotjar 5. For example, a company with a large social media following might look like it’s thriving, but followers are a vanity metric. What’s important is how follower numbers translate to engagement, shares, increased brand awareness , and conversions. This could be content or UX-design-related.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

NOVEMBER 22, 2022

In short, a KPI can be made up of multiple metrics, but not all metrics are KPIs. High referral traffic is an indication of strong affiliate links or media coverage. When doing so, pay attention to the make up of your audience. The formula for this is: Total engagement / total followers x 100% = Engagement rate.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Salesmate

JUNE 15, 2021

So, you can use sequences to set up a series of emails that provides value to them. You can also ask for the screenshots of the UX so you have a clear idea of how the process and flow of the automation software will work out. . Referral Candy . Referral marketing is one of the most cost-effective marketing channels out there.

Referrals 52

Referrals Price Campaign CRM 52

ConversionXL

NOVEMBER 15, 2016

Creating promoters and referrals. But you have to architect a strategy unique to your own SaaS, and think further down the customer relationship (>90 days after sign up), as well as before they land on the site (are you attracting the right people? Measuring and optimizing in-product activity. Reducing churn rate. Team Structure.

Conversion 113

Conversion UX Cross-sell Profit margin 113

ConversionXL

FEBRUARY 3, 2022

Use your findings to fine-tune customer personas and make data-driven UX decisions. This deep dive will help you establish how your messaging stacks up against your rivals and which aspects of your brand and product will help you stand out. Come up with several options and stress test each of them.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

APRIL 3, 2019

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. You can damage conversions, marketing, and your brand if you follow the wrong principles. Don’t get caught up in hacks. Did you consider a competitor ?

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

JANUARY 2, 2020

Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads. Attribution is the identification of a set of user actions that contribute to a desired outcome, followed by value assignment to each of these events. Predictions are highly accurate (up to 95% ROC-AUC).

SQL 91

SQL Territory X-functional UX 91

Sales Hacker

MARCH 29, 2021

Yet very few organizations have built a partner tech stack that can capture and follow up on all these opportunities. There are a number of different partner types: affiliate, referral, reseller, technology, and solution partners. Components of setting up your partner tech stack.

CRM 101

CRM Cross-sell Campaign Referrals 101

Hubspot

AUGUST 5, 2019

I have about three phone screens (all of them were technical and the last one included a code snippet), followed by an all day on-site interview. and brushing up on some objective-c (I had to teach myself it in the two weeks leading up to the on-site). Follow-on questions tested the validity of your answers.

UX 73

UX Engineering Networking Referrals 73

ConversionXL

APRIL 25, 2016

UX problems? The GDN is made up of millions of websites, videos and mobile apps. These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. This will help you define conversions, set up goals, events, etc. There could also be a UX issue.

X-functional 88

X-functional GTM UX Objectives and Key Results 88

ConversionXL

SEPTEMBER 18, 2019

The two options aren’t mutually exclusive: If you hire an agency, you can lean on them to help you build and run (or speed up) an in-house CRO program. While hiring one or two CRO generalists can help a company get set up, it takes a team to implement the ongoing testing that makes a major impact on your bottom line. demographic data).

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

FEBRUARY 19, 2016

There are issues that I’ve heard marketers bring up where there can be a conflict between CRO and SEO. And recent trends have placed on page UX factors higher in importance that old factors like keyword density. Well, as Google’s algorithms have advanced, the two end up being quite the same. Of course, it’s not so simple.

A/B testing 91

A/B testing Growth UX User Experience 91

ConversionXL

SEPTEMBER 24, 2020

How can you expect to get referrals or understand what prospects will click if you’re just guessing? For example, I’ve learned that UX & Persuasive Design articles perform better on Facebook, while analytics posts perform better on Twitter. Your success online is directly proportional to how well you understand your target market.

CTR 111

CTR Technique Profit margin Follow-up 111

ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ). Acquisition segments.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

SEPTEMBER 15, 2020

There’s a set process when it comes to setting up a new bank account—branch visits, waiting for your pin number to arrive in the post, etc. It hasn’t changed in decades, and most would agree that setting up a bank account is a pain in the arse. Takeaway: What established processes that cause friction could you rip up and redefine?

Customers 85

Customers Gambling Drivers/motivators Contract 85

ConversionXL

AUGUST 21, 2014

I have seen this happen at a few startups I’ve worked with by expanding revenue from the current product, plus up-sell and cross-sell opportunities , but that will be a future post. Groove came up with several data-driven attempts at lowering churn. Now to the case studies…. churn rate meant the company’s growth was unsustainable.

Referrals 106

Referrals Objectives and Key Results Follow-up Service 106

ConversionXL

NOVEMBER 17, 2015

If you choose to test during the holidays, there are some guidelines you can follow to get the most from your experiments. during the holiday season), you should run the test again following the period to confirm the validity of the results. We set up and ran the test for well over a month, covering at least that time span.

A/B testing 126

A/B testing Retail Promote Non-Profits 126

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? If I like what I see, I’ll follow up later via desktop to make a decision. ”. Let’s ask B2B marketers.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly? If I like what I see, I’ll follow up later via desktop to make a decision. ”. Let’s ask B2B marketers.

B2B 52

B2B B2C Retail Clients 52

ConversionXL

SEPTEMBER 4, 2014

There are hundreds of services for tracking, advertising, site customization, and generally souping up your ability to measure, reach, and convert your visitors. Consider the following stats from an article from Peep about improving site speed : 47% of people expect pages to load in 2 seconds or less. What is a “Tag” Anyway?

User Experience 106

User Experience Price UX Service 106

ConversionXL

AUGUST 26, 2014

Taking a “big picture” approach & looking at the rest of his data, he may have also found room for improvement in: Customer referrals. According to VWO , 30% of the first tests run through their platform are calls to action followed by 20% of tests being headlines. High traffic/high bounce pages. Specific countries.

Conversion 109

Conversion A/B testing UX Start-ups 109

ConversionXL

JULY 11, 2016

Elite Camp 2016 had an enviable line-up of heavy hitters and rock stars. AGConsult follows a specific approach to help their clients. Check out the Growth Canvas and the full list of cognitive biases (for coming up with psycho-growth-hacks). Checkout (clear UX and limited, specific information). Doesn’t work).

E-commerce 79

E-commerce A/B testing GTM Drivers/motivators 79

ConversionXL

MAY 22, 2014

What follows is the first in a series of articles that will include some of the most common areas where optimization strategies can be applied to achieve better results for your company. How can you expect to get referrals or understand what prospects will click if all you’re doing is guessing? Australian Air Force Banner.

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

JULY 29, 2022

Partner teams seek out companies willing to collaborate, set bi-directional expectations between the company and the partnering organization, create contracts, and follow the performance of the partnership to make sure it’s still mutually beneficial. About: Reveal lets marketing and sales teams multiply their win rate up to 3X.

Relationship Management 69

Relationship Management Referrals E-commerce CRM 69

SaaStr

AUGUST 20, 2020

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin. I actually reached out to the team before I took a sabbatical after Dropbox and never heard back, but then followed up through Mark. Harry Stebbings. Kyle Parrish. That made a ton of sense to me.

Sales 76

Sales Price Quota Start-ups 76

ConversionXL

JUNE 27, 2016

Set up measurements for your KPIs and identify leaks in your funnel.” So, before you start web analytics analysis, do the following… A simple site walkthrough. Page Value is set up automatically when you set up goals in Google Analytics and assign them with a value.”. Is the UX awful? Of course not.

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

Hubspot

FEBRUARY 5, 2020

Start-ups tend to lead the way when it comes to sharing. Having a strong point of view isn't about taking a contrarian stance and throwing up a bunch of hype content. Many enterprise companies assume that the buyer is willing to follow a rigid, extended sales process, and they build their engagement strategies accordingly.

UX 98

UX Referrals Growth Follow-up 98

Hubspot

JULY 27, 2018

The first few months (or years) of freelancing typically involves sacrificing income while setting up your business, establishing yourself, and finding clients. If you want to take a three-week vacation, you can — it’s completely up to you. Spend it un-wisely, and you could be giving up valuable income. Consider them answered.

Clients 101

Clients Price Networking Referrals 101

Hubspot

MARCH 10, 2016

So, “bottoms up,” I suppose. Serving up valuable content is important, but ensuring that it’s customized for the right audience is equally (if not more) important. To calculate CAC, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead.

Networking 78

Networking Non-Profits Engineering Follow-up 78