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How to redesign your site without losing your Google rankings

Search Engine Land

Most site redesign fails involve the following: Noindexing the website. Search engine bots and users might end up on error pages or get redirected to the homepage, resulting in poor user experience and missed SEO opportunities. For one, since incoming links to your content end up nowhere, you might lose that ranking push on Google.

UX 103
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via Dropbox Basic account holders earned 500 MB of storage for each successful referral.

Growth 113
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The Beginner’s Guide to Mobile App Analytics

ConversionXL

UX problems? The GDN is made up of millions of websites, videos and mobile apps. These marketplaces give you key information about your users, like their referral source, which can help you make smarter marketing decisions. This will help you define conversions, set up goals, events, etc. Any technical issues?

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Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads. We decided to collect all possible features of the following types: Recency features.

SQL 91
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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

So, “bottoms up,” I suppose. Serving up valuable content is important, but ensuring that it’s customized for the right audience is equally (if not more) important. To calculate CAC, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead.