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How to Grow Your App Startup Organically with App Store Optimization (ASO)

ConversionXL

Like with SEO, there are rules you need to follow (to satisfy algorithms), best practices (depending on your goals and audience), and consistent testing and optimization. You’ll end up chasing false-positive click-to-install metrics that don’t improve conversion rate optimization. And, 65% of downloads happen post-search.

UX 121
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6 things you should do after a Google core update rollout completes

Search Engine Land

Follow the following steps for a methodical and strategic way forward. Your site could have lost or gained in areas that aren’t crucial to your strategy or been picked up for broad terms that don’t convert well. Use the filter functionality to isolate positive or negative changes.

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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

The best way to identify and mitigate these flaws is via UX research. UX research will help you better understand the causes of conversion issues and prioritize hypotheses. UX Research Methods That Can Make You a Smarter Optimizer. Generally, as UX improves, your conversion rates will too. The result?

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How to structure people operations to scale SEO success

Search Engine Land

The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there. The same survey also mentions that technical changes can take up to three months or longer to go live and start impacting traffic.

CTR 139
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How to Do a Competitive Analysis: A Step-by-Step Guide

ConversionXL

You won’t know until you figure out what your competitors are up to. and you can definitely use it for UX and conversion optimization , too. How does the user experience on my website stack up to the competition? Free UX & Usability course. How does your site's user experience stack up to the competition?

UX 126
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The 19 Best WordPress Themes and Templates in 2018

Hubspot

Source : Theme X. Theme X has an easy-to-use page builder, shortcodes that help you customize your site, and a responsive design. Theme X includes four “ stacks ” that allow you to choose from a variety of unique designs and layouts. Source : UX Themes. UX Themes is ideal for e-commerce sites. Source : Bridge.

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Website Quality Assurance (QA): The Optimizer’s Guide

ConversionXL

Namely, user testing focuses on how the user actually experiences the site; quality assurance focuses on the site itself and how it stacks up against developer intentions. You might also consider combining qualitative user testing data with quantitative survey data to create a UX baseline. There is a difference, however.

UX 63