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How to Use UX Research to Create Smarter A/B Test Variations

ConversionXL

Understanding those flaws and their implications is key to designing better, smarter A/B test variations. Failure to identify and mitigate these flaws will result in simply throwing A/B test ideas at the wall and hoping something eventually sticks. The best way to identify and mitigate these flaws is via UX research. The result?

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Adopting artificial intelligence in your sales process

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So hurry up and learn how to stop wasting your time on inefficient routines and redirect your efforts to selling! Key takeaways AI can enhance sales processes in many ways, from providing customer insights to automating tasks. During these sessions, sales reps are asked about: Tasks that took up the most time in their daily routine.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via The result? Growth hacking isn’t about deploying sleazy tricks. via Observer ].

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Website Information Architecture: How to Optimize for UX

ConversionXL

The goal of information architects is to come up with a structure and design that balances users’ desires with business needs. One of your key tasks is to answer these questions effectively—on every page of your site. The goal is to come up with the architecture of the site. Think search page or a sign-up form.

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How to Nail Your First 90 Days as a CX Director

ConversionXL

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Don’t panic just yet. Fresh-eyes review.

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The Beginner’s Guide to Mobile App Analytics

ConversionXL

UX problems? Here are just a few promotion and measurement tools… AdWords : Advertise your app on Google search page results and on the Google Display Network (GDN). The GDN is made up of millions of websites, videos and mobile apps. You’ll also need to decide your… Business objectives. Image Source.

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How to Conduct Icon Usability Testing (and Do Icons Even Improve Usability?)

ConversionXL

In another study , the team of UIE observed that people remember a button’s position instead of the graphic interpretation of the function. For abstract things, icons rarely work well.” (via UX Myths). But what if you add rollover / alt text like Unbounce or legends / keys? ” (via UX Myths).

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