Remove Follow-up Remove SQL Remove UX Remove X-functional
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via Reduce complexity in the sign-up process. Growth hacking isn’t about deploying sleazy tricks.

Growth 113
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The B2B Marketer’s Quick Start Guide: Data Visualization

Heinz Marketing

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Hopefully the comparison below clears that up, in addition to the following quick start guides that will be focused on other areas of analytics and reporting. Let’s get into it!

B2B 114
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Follow this 90-day plan to get the right things in place and start delivering results. Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Have you bitten off more than you can chew?

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Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. Attribution is the identification of a set of user actions that contribute to a desired outcome, followed by value assignment to each of these events. Why create a custom attribution tool? Step 1: Feature mining.

SQL 91
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Stop Hiring the Wrong People! (Or How to Hire for Growth, Not Skills)

ConversionXL

Most groups just follow a set process because it’s what they’ve seen or what someone else told them to do. Do they stand up and disagree when everyone else in the room is just nodding their head? What about specific skills to the job—doing X analysis, using Y tool, familiarity with Z marketplace? Can this person lead people?

Growth 70