article thumbnail

How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

The site was able to: Rank in the top three positions of Google for commercial keywords that get up to 246,000 average monthly searches. Additionally, ecommerce SERPs tend to have ads taking up some of the real estate, which can reduce organic CTR. Thus, this CTR study signifies that ranking higher means more traffic.

CTR 91
article thumbnail

How to structure people operations to scale SEO success

Search Engine Land

The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there. The same survey also mentions that technical changes can take up to three months or longer to go live and start impacting traffic.

CTR 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google Ads Leads vs Website Traffic: Boosting Success

Lead Fuze

Leveraging Proven Strategies Across Platforms Moving beyond conventional wisdom about search engine dominance opens up fresh avenues for growth. So remember: don’t simply follow footsteps – instead strive to create something better. Remember: don’t just follow – innovate to win those auctions.

article thumbnail

LinkedIn SEO guide: Optimizing your profile for more connections, better leads

Search Engine Land

Spruce up your profile aesthetic One of the best things about your LinkedIn profile is how much real estate you have in terms of optimization. Don’t assume that your audience knows what “CTR,” “schema markup,” “KPIs,” “keyword cannibalization” or other industry terms mean.

article thumbnail

The Ultimate Guide to PPC

Hubspot

For instance, check out the ad that came up in my search for “hair plugs”. What you actually pay is determined by the following formula: (Competitor’s Ad Rank / Your Quality Score) + 0.01 = Actual CPC. It’s equal to Maximum Bid x Quality Score. The first step in setting up your PPC ads is determining your ad campaign.

article thumbnail

Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

By tightening up the standards and criteria you use to find, deploy, and measure keywords, you can really begin to improve your conversion rates at every level of the funnel. In PPC, this typically means setting up Campaign location targeting by selecting specific locations to show ads or excluding specific locations.

Territory 111
article thumbnail

The Ultimate Guide to Video Marketing

Hubspot

For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Before you set up, record, or edit anything, start with a conversation about the purpose of your video. Animated Videos.

Angle 101