article thumbnail

3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

If your CTR is low, part of your budget is going to the wrong people. Before increasing the budget, check these key signals: Your CTR is strong (1%+ for cold audiences, higher for retargeting). A low CTR means your creative or targeting still needs work. Paid social ads arent a gamble when built strategically.

CTR 96
article thumbnail

Forget PageRank: Here’s why you should focus on ranking instead

Search Engine Land

Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. There are other problems with an SEO strategy based on PageRank-passing link building, too.

Gambling 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways SEO & PPC Can Work Together in 2021

Hubspot

The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. And, by the way, CTR is an indirect SEO ranking factor.

Gambling 101
article thumbnail

Keyword difficulty in SEO guide: Everything you need to know

Search Engine Land

In their help section , Moz explains: “Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page.

Gambling 117
article thumbnail

Top 10 insights for SEO and PPC success in China

Search Engine Land

gambling and pornography) and the types of advertisers, what they sell, and how they sell it. Simultaneously, making sure images used comply by set standards within given regions helps maintain high clickthrough rates (CTRs). Let me be clear here, brand strength, trustability and CTR are more critical than conversions.