Search Engine Land
FEBRUARY 20, 2024
Therefore, focusing on building PageRank-passing backlinks is akin to gambling and hoping to hit the jackpot. This is why growing brand recognition is bound to increase CTR, an excellent way to increase rankings for competitive queries. There are other problems with an SEO strategy based on PageRank-passing link building, too.
Search Engine Land
MAY 19, 2023
In their help section , Moz explains: “Keyword Difficulty in Keyword Explorer takes into account the Page Authority (PA) and Domain Authority (DA) scores of the results ranking on the first page of Google for the given query, as well as modifying intelligently for projected click-through rate (CTR) of a given page.
Hubspot
DECEMBER 22, 2020
The marketing team at Toast is gambling on the mere possibility that restaurant managers seeking a phone system might also be in the market for POS software. That said, Toast is venture-backed and valued at $4.9B , so this is probably a gamble they're comfortable taking. And, by the way, CTR is an indirect SEO ranking factor.
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