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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. You can adapt the model to other types of keywords by using a different baseline CTR.

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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Using exports from various sources (GA4, GSC and the Ahrefs Top Pages report), we mapped the data to analyze the impact at the keyword level. This was the labor-intensive part of the process. Deep dive into the most affected pages and sections of the website This is where the process becomes manual. Processing.

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Excel pivot table best practices for search marketers

Search Engine Land

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. Processing…Please wait. Notice how the average of CTRs does not accurately represent the true CTR for this data set. See terms.

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The Lost, Ancient Guide to Better Copywriting

ConversionXL

CTR, lift, decision fatigue, UVP). Joel Klettke , Business Casual Copywriting: “Part of my onboarding process is digging into the “why” – the underlying business problem we’re trying to solve. High impact words and phrases triggering strong emotional responses. Instead of writing a lot of copy, use high impact words.

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How Google ending continuous scroll could impact ORM

Search Engine Land

A Google spokesperson explained that the decision to revert to pagination aims to make the process of scrolling through search results faster and more efficient for users. The #1 result in Google’s organic search results has an average click-through rate (CTR) of 31.7%, according to a study by Backlinko.