ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. Product should be your main channel for customer acquisition, retention and expansion. It has extremely low close rates, and high volumes of junk leads.

B2B 94

B2B Objectives and Key Results Relationship building Growth 94

Search Engine Land

AUGUST 21, 2023

You should measure that your site's perceived trust and authority will correlate with an increase in the rank for your main search terms and the amount of organic traffic received. Referral traffic A solid SEO campaign can impact your business beyond driving more organic traffic.

Objectives and Key Results 98

Objectives and Key Results Referrals CTR Conversion 98

Hubspot

OCTOBER 7, 2016

This can happen in the wake of social promotion, a loss of referral links on high traffic sites, or a shift in organic search rank. In the above mentioned study from Pamela Vaughan around HubSpot’s content, historical optimization of underperforming content helped to double the number of monthly leads generated by old posts.

CTR 78

CTR Promote Entertainment Follow-up 78

ConversionXL

FEBRUARY 26, 2014

These factors we use to target our keywords can be broken down into three main categories: timing, relevance to your audience, and relevance to your business. This keeps keywords focused on the days they’re working for you, and avoids CTR-lowering “waste impressions” during the times they aren’t. But first thing’s first….

Territory 111

Territory CTR Campaign Objectives and Key Results 111

ClickFunnels

JANUARY 26, 2022

Approximately 90% of marketers claim that email was their main means of generating leads. With a similar CTR and CPM as Facebook (who own Instagram, by the way), coupled with the revenue above of the platform, Instagram may offer a snapshot into the future of photo marketers looking to engage users on a more visual level.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Hubspot

MAY 6, 2021

Understanding these will help you target your audience's specific needs at each stage, whether they're coming in as a lead, first-time buyer, repeat customer, or lapsed customer. Take a look at the main lifecycle stages below. It's important to bring people in, but remember not to focus all of your efforts on acquiring leads.

CTR 101

CTR Campaign Retail Promote 101

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, Coinbase offers customers and their friends $10 worth of Bitcoin for every referral: . Email marketing’s place in the customer journey (and how it contributes to your marketing strategy). Image source.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136