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How to Nail Down the Perfect Website Navigation

Hubspot

It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce. Card Sorting Practice.

CTR 74
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Should You Optimize for Micro-Conversions?

ConversionXL

Clicking the ‘View pricing’ link. Process milestones lead a user towards a macro-conversion. They are incremental steps, such as placing a product in the cart, or viewing the pricing page, that users must accomplish before they make the the final purchase. If you want higher conversion rate, just cut your prices in half!”

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The Straightforward Guide to the Google Display Network

Hubspot

Prospecting, brand awareness, and remarketing can come with a hefty price tag when pursued for traditional search ads. Because you're targeting users that may not be familiar with your brand at all. The standard CTR for this network is still under 0.5%. Why Use the Google Display Network? Select the right devices.

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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR. 6.308888889 Maine 5.411764706 65.88

CTR 87
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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

It’s like when Joshua Porter noticed he was getting a ton of form errors on the “enter billing information” page, he added a tiny bit of copy to remind users to enter the billing address associated with their credit card , and noticed the errors went away, “thus saving support time and increasing revenue on the improved conversion”.

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Microcopy: The Tiny Phrases With An Explosive Impact On Conversions

ConversionXL

It’s like when Joshua Porter noticed he was getting a ton of form errors on the “enter billing information” page, he added a tiny bit of copy to remind users to enter the billing address associated with their credit card , and noticed the errors went away, “thus saving support time and increasing revenue on the improved conversion”.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

ConversionXL

It’s like when Joshua Porter noticed he was getting a ton of form errors on the “enter billing information” page, he added a tiny bit of copy to remind users to enter the billing address associated with their credit card , and noticed the errors went away, “thus saving support time and increasing revenue on the improved conversion”.