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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. User experience. Vallaeys went further by using an example of an ad auction that had a 4% threshold for predicted CTR. Conversion rate.

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How to navigate SEO in a multi-platform world

Search Engine Land

User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Google’s goal is to provide the best answer for the user – and the best user experience plays a pivotal role in that process.

UX 112
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Why strong Google Ads creative is THE priority for advertisers

Search Engine Land

The Ads Creative Studio nor Performance Max’s use of generative AI should not replace a creative team as unique, high-quality creative generates a better user experience that is more on-brand and relevant to users. Brands are often scared by the high price tag of video production. Test various CTAs.

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Is a Marketing Agency Worth It: Revealing Key Benefits

Lead Fuze

In contrast, the average cost per click (CPC), one common pricing model used by many digital platforms such as Google AdWords or Facebook Ads, ranges from $1-$2 for most industries according to data compiled by WordStream. Campaign CTR: Measure the effectiveness of your ads at grabbing attention among target audience members.

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Nudge Marketing: From Theory to Practice

ConversionXL

Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. With the data you get from testing on-site nudges, you can gather behavioral and even psychographic data about your users. Price anchoring is a sure-fire nudge to drive online behavior.

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This day in search marketing history: January 14

Search Engine Land

2008: The ban seemed to have caused their stock price to drop 45% in one day. 2014: Creating Links That Offer The Best User Experience by Erin Everhart. 2014: How To Use Excel To Easily Spot SERP CTR Trends by Chris Liversidge. Liberty Media Corporation Bought 14 Million Shares In IAC.

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Should You Optimize for Micro-Conversions?

ConversionXL

Clicking the ‘View pricing’ link. Process milestones lead a user towards a macro-conversion. They are incremental steps, such as placing a product in the cart, or viewing the pricing page, that users must accomplish before they make the the final purchase. If you want higher conversion rate, just cut your prices in half!”