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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. User experience. Vallaeys went further by using an example of an ad auction that had a 4% threshold for predicted CTR. Conversion rate.

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Is a Marketing Agency Worth It: Revealing Key Benefits

Lead Fuze

Access to Specialized Skills for Business Growth Digital marketing agencies have experienced individuals who specialize in various aspects of online promotion. When you outsource your online promotion tasks to an agency, it’s crucial that they provide regular reports on campaign performance.

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Nudge Marketing: From Theory to Practice

ConversionXL

Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. With the data you get from testing on-site nudges, you can gather behavioral and even psychographic data about your users. Price anchoring is a sure-fire nudge to drive online behavior.

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This day in search marketing history: January 14

Search Engine Land

2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. 2008: The ban seemed to have caused their stock price to drop 45% in one day. 2014: Creating Links That Offer The Best User Experience by Erin Everhart. Market Share. 2010: Another warning.

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The Straightforward Guide to the Google Display Network

Hubspot

Google offers endless options for marketers to promote their products, so how is this network different? With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services. Because you're targeting users that may not be familiar with your brand at all.

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12 Tips for Writing Clickable Search Ad Copy

Hubspot

From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience. Keeping your ads current and relevant will ensure that prospects have a positive and pleasant user experience, and eventually become paying customers. Just that one change increased CTR by.38%!

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Based on your answers, make necessary changes to your marketing, SEO, or user experience and continue to track bounces closely. Run customer questionnaires to work out your Net Promoter Score (NPS). Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email.

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