What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained
Search Engine Land
OCTOBER 13, 2023
The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Conversion rate. User experience. Vallaeys went further by using an example of an ad auction that had a 4% threshold for predicted CTR.
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