Remove Conversion Remove CTR Remove Price Remove User Experience
article thumbnail

What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Conversion rate. User experience. Vallaeys went further by using an example of an ad auction that had a 4% threshold for predicted CTR.

Price 119
article thumbnail

How to navigate SEO in a multi-platform world

Search Engine Land

User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Google’s goal is to provide the best answer for the user – and the best user experience plays a pivotal role in that process.

UX 116
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Should You Optimize for Micro-Conversions?

ConversionXL

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

article thumbnail

Why strong Google Ads creative is THE priority for advertisers

Search Engine Land

The Ads Creative Studio nor Performance Max’s use of generative AI should not replace a creative team as unique, high-quality creative generates a better user experience that is more on-brand and relevant to users. Brands are often scared by the high price tag of video production. Test various CTAs.

article thumbnail

Is a Marketing Agency Worth It: Revealing Key Benefits

Lead Fuze

A competent digital marketing agency has the necessary resources at its disposal, such as advanced analytics tools, along with years of experience working across diverse industries, which enables them to understand consumer behavior better than anyone else could. This is significantly less expensive than producing and airing a TV commercial.

article thumbnail

Nudge Marketing: From Theory to Practice

ConversionXL

Nudges are small, but they can have a big impact on conversions, sign-ups, revenue, and customer loyalty. Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. Price anchoring is a sure-fire nudge to drive online behavior. Why nudges work online.

article thumbnail

This day in search marketing history: January 14

Search Engine Land

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions. Google Translate App Gets Improved Picture & Conversational Translation. 2008: The ban seemed to have caused their stock price to drop 45% in one day. 2014: Creating Links That Offer The Best User Experience by Erin Everhart.