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How to navigate SEO in a multi-platform world

Search Engine Land

They need to help develop content strategies and ensure that content is optimized for search engines and users. Work closely with UX designers to create websites that are easy to use and navigate. User experience In many ways, SEO and UX go hand in hand.

UX 117
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Nudge Marketing: From Theory to Practice

ConversionXL

Without understanding the psychology behind the choice architecture, these “bad” nudges can hurt the user experience. With the data you get from testing on-site nudges, you can gather behavioral and even psychographic data about your users. Price anchoring is a sure-fire nudge to drive online behavior.

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Should You Optimize for Micro-Conversions?

ConversionXL

Clicking the ‘View pricing’ link. According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Process milestones lead a user towards a macro-conversion. Micro-conversions help identify where UX improvements are most needed. What does that mean in practice?

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How to Optimize Out of Stock Product Pages

ConversionXL

How well you handle these pages impacts: user experience, SEO, and sales. User Experience (UX). Wherever there is disappointment and frustration, UX comes into play. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer. Bad UX, disappointed potential customer.

Product 90
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How to Nail Down the Perfect Website Navigation

Hubspot

For the sake of SEO and user experience, Orbit Media recommends keeping your navigation limited to seven items at most. Card-sorting is a simple user-experience technique that helps you get into the minds of your website visitors and design the navigation from their standpoint. What should be included in it?

CTR 74
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How To Identify & Improve Crappy UX Issues

ConversionXL

That is scary considering that it’s our interpretation of the data that influences the User Experience. A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Less than ? image credit.

UX 113
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Or it could be that issues with UX design have ruined the experience. Based on your answers, make necessary changes to your marketing, SEO, or user experience and continue to track bounces closely. If returning users have a higher bounce rate than new users, look at your content strategy and design.

CTR 105