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A tale of two snippets: What link attribution in SGE tells us about search

Search Engine Land

In 2007, Google wrote about meta descriptions that they “want snippets to accurately represent the web result.” ” In 2012, they introduced rich snippets guidelines to “provide even better summaries” to users. Yes, Google as a corporation has reason to keep users on their own search results page.

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How to Nail Down the Perfect Website Navigation

Hubspot

It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce. Card Sorting Practice.

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Should You Optimize for Micro-Conversions?

ConversionXL

The hope, then, is that you’ll eventually make that macro-conversion and become a paying user of the product. I’ve already explained macro-conversions in passing, but to define more thoroughly: Macro-conversion are the main conversion goal of your website – the goal action that is most closely tied to revenue. Macro-Conversions.

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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Optimizing for good CTR is more important than optimizing for good expected CTR. 6.308888889 Maine 5.411764706 65.88

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Does Google Think Your Website Is Spam?

Hubspot

SEO should mean optimizing for user experience! Google also wants you to create the best possible user experience for your site visitors. That’s exactly what Google wants to happen, so as a marketer, you need to focus your efforts on achieving that user experience! What Then, Does Google Care About?

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. This is an old ad from Fox News that was shared with me by Mastodon user HunterNP.

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How To Identify & Improve Crappy UX Issues

ConversionXL

That is scary considering that it’s our interpretation of the data that influences the User Experience. A 2013 study by Janrain and Harris Interactive revealed that 74% of users get frustrated when a website displays irrelevant ads, offers, or promotions that have nothing to do with their interests. Less than ? image credit.

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