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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services.

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Why the Blog Post Is the New Ad Unit

Hubspot

While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. But all is not lost! Of course not.

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Does Google Think Your Website Is Spam?

Hubspot

Spammers simply don’t dedicate the time to build relationships with people and, thus, are rarely found in social networks. Don’t waste valuable website real estate with third-party advertisements that add no value to your business or its users. SEO should mean optimizing for user experience!

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Based on your answers, make necessary changes to your marketing, SEO, or user experience and continue to track bounces closely. Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. Based on those figures, your CTR would be 50%.

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