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SEO topic clusters: How to create, measure and analyze

Search Engine Land

This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content. It results in a more organized website with a smoother user experience and improved search engine visibility. But there’s a solution. Establish authority.

CTR 138
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The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services.

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How to navigate SEO in a multi-platform world

Search Engine Land

User experience In many ways, SEO and UX go hand in hand. The goal of UX is to ensure a seamless and intuitive website experience. Google’s goal is to provide the best answer for the user – and the best user experience plays a pivotal role in that process.

UX 115
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This day in search marketing history: January 14

Search Engine Land

Yahoo Adds Network Distribution & Improved Importing To Search Ads. 2010: Network Distribution allowed advertisers to select if they wanted to advertise on Yahoo’s entire network or just on either the Yahoo Search network or Yahoo Search Partner network. Chinese Gov’t Offers Bland Statement On Google, Google.cn

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Is a Marketing Agency Worth It: Revealing Key Benefits

Lead Fuze

Social media advertising allows you to tap into existing networks and communities, reaching potential customers who may already have an interest in what you offer. Similarly, search engine optimization (SEO) techniques help increase visibility among users actively seeking out products or services like yours.

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Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Hubspot

For B2B companies, increasingly, that means shifting some ad dollars to LinkedIn , the networking site for professionals that has garnered 175 million users (40 million in the U.S.) This is a great feature, because it means that users who clicked your ad saw something in your ad that sparked their interest. since 2002.

B2B 74
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Why the Blog Post Is the New Ad Unit

Hubspot

While clickthrough rates (CTR) are not the only metric by which you can measure a banner ad's performance, typical online banner ad units achieve a CTR of 0.10% according to MediaMind's Global Benchmarks Report , and that figure is on a downward spiral due to banner blindness, among other things. Of course not.

CTR 78