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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. Thus, this CTR study signifies that ranking higher means more traffic.

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YouTube advertising: The ultimate guide

Search Engine Land

But you can also combat this by developing a stronger niche and filtering audience targeting to reduce costs. How to advertise on YouTube in 7 steps Like any marketing strategy, advertising on YouTube requires plenty of research, crafting a strategic approach, and analyzing your success. Business email address Subscribe Processing.

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YouTube Strategy Lessons from a Channel with 1.6 Million Subscribers

ConversionXL

Because it’s so challenging to create engaging content, there’s a big opportunity to create fresh content and carve out your niche. This wasn’t necessarily strategic; it was simply the only option we had. The two major metrics you need to look at are: Click-through Rate (CTR), which tells you how engaging your thumbnail and title is.

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7 Ways SEO & PPC Can Work Together in 2021

Hubspot

But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. And, by the way, CTR is an indirect SEO ranking factor. When your SEO team decides to pursue a new keyword, it can be months before they see measurable results.

Gambling 101
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Best of SearchBot: Create a blog content strategy to boost SEO

Search Engine Land

Align with your brand and expertise: Choose topics that align with your brand values, expertise and industry niche. You have been hired by a local real estate agent to improve the SEO of their website. You have been hired by a local real estate agent to improve the SEO of their website.

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The Ultimate Guide to PPC

Hubspot

So, why would you pay for ads when you can reach your audience organically through great content and strategically-placed keywords (otherwise known as SEO )? In other words, PPC is your shortcut to getting to the top within your niche. These extensions take up more real estate on SERPs and, therefore, stand out.