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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Their insights support decision-making and budget management by identifying profitable channels and honing in on where to maximize conversions. Traffic from non-paid results on search engines. Build future content around the most popular non-branded terms. Run customer questionnaires to work out your Net Promoter Score (NPS).

CTR 105
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This day in search marketing history: January 14

Search Engine Land

We love this product and team; on strategy and profitable.” 2010: Query suggestions varied based on user location. 2010: Businesses could use their Place Pages to promote time-sensitive (real-time) events – as long as they could find the feature. 2014: Creating Links That Offer The Best User Experience by Erin Everhart.

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How brand marketing helps improve E-A-T signals: An introduction

Search Engine Land

If you came to SEO from a non-marketing or technical background, it can be beneficial to have a broader understanding of brand marketing. For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Implement meaningful improvements for the business.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

CAN-SPAM: Controlling the Assault of Non-Solicited Pornography And Marketing. A web application designed to make it easy for non-technical users to create, edit, and manage a website. CTR: Clickthrough Rate. A prediction of the net profit attributed to the entire future relationship with a customer.

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The Ultimate Guide to Email Marketing

Hubspot

Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool. Content Promotion: Use email to share relevant blog content or useful assets with your prospects. Product Marketing: Promote your products and services. Clickthrough Rate (CTR).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

CAN-SPAM stands for "Controlling the Assault of Non-Solicited Pornography and Marketing." 15) Clickthrough Rate (CTR). A web application designed to make it easy for non-technical users to create, edit, and manage a website. A prediction of the net profit attributed to the entire future relationship with a customer.