Search Engine Land

AUGUST 4, 2023

Fixating on this particular iteration of an algorithm that Google uses to generate previews of search results distracts us from asking much more interesting questions. As SEOs, we should think about features in terms of the search experience itself and ask: What is the search page displaying? As of Aug. Danielle Stout Rohe , Sr.

Objectives and Key Results 92

Objectives and Key Results CTR Engineering UX 92

Search Engine Land

NOVEMBER 8, 2022

For example, one of the checkpoints is to look at the business’s key people to see: How they are referenced and promoted on the site. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency. Authenticity is key. Its origin and appearance.

Non-Profits 96

Non-Profits Objectives and Key Results Trust Intrinsic 96

ConversionXL

JANUARY 22, 2015

You’re confident in the result – and implement the winner on your site. So in this period you go back in your testing log and re-test just to make sure your results are still valid. If you want to know, a negative experiment, where you test B (now base) against the old A, will tell you that, but does it matter?

A/B testing 120

A/B testing Objectives and Key Results CTR E-commerce 120

ConversionXL

AUGUST 21, 2015

Since users have learned to navigate the internet comfortably, they directly look for information in places on a web page where it is most likely to be. This is a result of our selective attention – the allocation of limited mental resources on the completion of a goal and avoid any detractors. Ad Placement/Positional Changes.

Objectives and Key Results 122

Objectives and Key Results Click Through Rate CTR Trust 122