Remove CTR Remove Represent Remove Technique Remove User Experience
article thumbnail

Should You Optimize for Micro-Conversions?

ConversionXL

If your business relies on repeat payments, conversion rate is probably not the right metric to optimise for; just like CTR is terrible for optimising hotel bookings (e.g. EMK with subject “FREE BEER” will improve CTR, but probably reduce sales once customers figure out there is no beer on your site, certainly not free beer).

article thumbnail

How to Nail Down the Perfect Website Navigation

Hubspot

For the sake of SEO and user experience, Orbit Media recommends keeping your navigation limited to seven items at most. Card-sorting is a simple user-experience technique that helps you get into the minds of your website visitors and design the navigation from their standpoint. What should be included in it?

CTR 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. This is an old ad from Fox News that was shared with me by Mastodon user HunterNP.

article thumbnail

60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The process of improving your site conversion using design techniques, key optimization principles, and testing. It involves creating an experience for your website visitors that will convert them into customers. CTR: Clickthrough Rate. Choose KPIs that represent how your marketing and business are performing.

article thumbnail

Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

However, there are some time tested techniques with which you can bump the click through rate. These techniques, listed below, are not a result of isolated incidents but design principles based on psychology and usability. Key Takeaway #3: Typography does persuade users to take action. Keeping this in mind, let’s get started.

article thumbnail

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

15) Clickthrough Rate (CTR). The process of improving your site conversion using design techniques, key optimization principles, and testing. It involves creating an experience for your website visitors that will convert them into customers. Choose KPIs that represent how your marketing and business are performing.